Analysis of qualitative and quantitative data (GA4, Hotjar, Clarity, surveys, reviews, support requests) to identify conversion barriers and develop well-founded psychographic target group profiles
Creation of strategic reports with practical, actionable optimization proposals supported by concrete industry benchmarks for illustration
Optimization of internal processes (e.g., BAFA uploads, Asana documentation) focusing on efficiency improvements and error minimization
Continuous conversion tracking across client projects, including definition and application of standardized key performance indicators for measuring uplifts
Conceptualization and execution of internal trainings (e.g., Figma introduction, target group analysis via Limbic Map, reporting trainings) as well as video formats for educational providers
Improvement of the internal prompting library through structured standardization and targeted error reduction for more efficient use in analyses such as customer surveys
since 08/2023
Smarketer GmbH
Conversion Optimisation Manager
Optimization of e-commerce and lead generation websites through qualitative and quantitative analyses as well as behavior-based metrics (e.g., behavior patterns)
Target group analysis (demographic & psychographic) and derivation of appropriate hypotheses for A/B testing
Creation of data-driven, prioritized A/B testing roadmaps and CRO strategies, as well as close collaboration in implementing these within multidisciplinary teams
Monitoring website performance including preparation of well-founded reports — also coordinating with SEA and performance marketing campaigns
Building and maintaining trusting customer relationships through regular reporting, transparent communication of test results, and continuous project progress updates
Redesign of customer acquisition and communication strategies within the CRO sales process for more targeted lead qualification
06/2020 – 04/2021
Schila's
Freelance Digital- and Brand Designer
Developed a comprehensive brand identity for a beauty salon and its line of in-house, handmade products, establishing a strong visual presence.
Conceived and executed a multi-channel advertising campaign assets, designing engaging visuals for the website, social media, and print materials, and managing the entire production process from concept to completion.
Designed and developed a user-friendly website for the salon and its product line, leveraging WordPress and Elementor to create a visually appealing and functional online platform
