Conversion Optimisation Manager

  • Analysis of qualitative and quantitative data (GA4, Hotjar, Clarity, surveys, reviews, support requests) to identify conversion barriers and develop well-founded psychographic target group profiles
  • Creation of strategic reports with practical, actionable optimization proposals supported by concrete industry benchmarks for illustration
  • Optimization of internal processes (e.g., BAFA uploads, Asana documentation) focusing on efficiency improvements and error minimization
  • Continuous conversion tracking across client projects, including definition and application of standardized key performance indicators for measuring uplifts
  • Conceptualization and execution of internal trainings (e.g., Figma introduction, target group analysis via Limbic Map, reporting trainings) as well as video formats for educational providers
  • Improvement of the internal prompting library through structured standardization and targeted error reduction for more efficient use in analyses such as customer surveys

Conversion Optimisation Manager

  • Optimization of e-commerce and lead generation websites through qualitative and quantitative analyses as well as behavior-based metrics (e.g., behavior patterns)
  • Target group analysis (demographic & psychographic) and derivation of appropriate hypotheses for A/B testing
  • Creation of data-driven, prioritized A/B testing roadmaps and CRO strategies, as well as close collaboration in implementing these within multidisciplinary teams
  • Monitoring website performance including preparation of well-founded reports — also coordinating with SEA and performance marketing campaigns
  • Building and maintaining trusting customer relationships through regular reporting, transparent communication of test results, and continuous project progress updates
  • Redesign of customer acquisition and communication strategies within the CRO sales process for more targeted lead qualification

Freelance Digital- and Brand Designer

  • Developed a comprehensive brand identity for a beauty salon and its line of in-house, handmade products, establishing a strong visual presence.
  • Conceived and executed a multi-channel advertising campaign assets, designing engaging visuals for the website, social media, and print materials, and managing the entire production process from concept to completion.
  • Designed and developed a user-friendly website for the salon and its product line, leveraging WordPress and Elementor to create a visually appealing and functional online platform
  • The project is linked here

Business Account Manager and Custumer Consultant

  • Conducted outbound calls and e-mails to business customers of Amazon
  • Advised business customers on their account settings and recommended configurations based on their account usage
  • Communicated the advantages of an Amazon Business account and assisted customers with upgrading their accounts
  • Contributed to Amazon Business's growth, which surpassed Amazon for the first time since its establishment in 2019.

Technical Support Agent

  • Received inbound calls and emails from Microsoft and Outlook customers
  • Investigated the source of technical issues reported by customers
  • Identified whether the issue was caused by account settings on the customer's side or technical issues on our end
  • Assisted customers in resolving their technical issues and informed them why the issue occurred and how to avoid it in the future
  • Collected customer feedback and requirements to support Microsoft and Outlook development

Graphic Design Intern

  • Contributed to design pitches by creating mood boards, mockups, and corporate designs
  • Designed posters and flyers for various festivals
  • Conceptualized logo designs and other graphical elements and presented corporate identities.=

Graphic Design Intern

  • Photographed objects and arranged compositions for packaging designs
  • Implemented design elements into patterns and compositions
  • Designed graphical elements to enhance corporate identities
  • Organized files and folders for efficient server usage

Business Customer Hostess

  • Welcomed and communicated with business customers of the Frankfurt execution center
  • Supported business customers to find their business partners in the exhibition site
  • Communicated between back office and business customers in case of special issues
  • Assisted business customers turning their vouchers into entry tickets

UX/UI Design at Cimdata Bildungsakademie

  • Usability and User Experience
  • Screendesign and User Interface Design
  • Branded UX and Interaction Design
  • User Experience and Design Thinkin
  • Webentwicklung mit HTML5 / CSS3
  • Open Certificate here please

Introduction to Social Media Marketing by Meta

  • Open Certificate here please

Introduction to User Experience Principles and Processes
by University of Michigan

  • Open Certificate here please

Communication Design at Hochschule RheinMain

  • Open Certificate here please

Applications

  • Figma
  • Google Analytics 4
  • Microsoft Clarity
  • Similar Web
  • Webflow (this site was made with Webflow)
  • Varify.io

Methodologies

  • Design Thinking
  • Usability Analysis
  • Benchmark Analysis
  • Wireraming and Prototyping
  • User Interface Design
  • Implementation of research findings
  • Design system setup and  maintenance
  • Project management and documentation
  • Information Architecture
  • Heuristic Evaluation
  • Sales
  • A/B-Testing

Languages

  • German as a native speaker
  • English as a proficient speaker